14 12 2009

OK.. This is our group assignment, about Scamper.

Firstly, what is Scamper?

The SCAMPER technique uses a set of directed questions which you answer about your probortunity in order to come up with new ideas. The stimulus comes from forcing yourself to answer questions which you would not normally pose. The questions direct you to thinking about a probortunity in ways which typically come up with new ideas.

Now, i will describe each of those variable.

S = Substitute
Think about substituting part of your product/process for something else. By looking for something to substitute you can often come up with new ideas.
Typical questions: What can I substitute to make an improvement? What if I swap this for that and see what happens? How can I substitute the place, time, materials or people?

C = Combine
Think about combining two or more parts of your probortunity to achieve a different product/process or to enhance synergy.
Typical questions: What materials, features, processes, people, products or components can I combine? Where can I build synergy?

A = Adapt
Think about which parts of the product/process could be adapted to remove the probortunity or think how you could change the nature of the product/process.
Typical questions: What part of the product could I change? And in exchange for what? What if I were to change the characteristics of a component?

M = Modify/distort
Think about changing part or all of the current situation, or to distort it in an unusual way. By forcing yourself to come up with new ways of working, you are often prompted into an alternative product/process.
Typical questions: What happens if I warp or exaggerate a feature or component? What will happen if I modify the process in some way?

P = Put to other purposes
Think of how you might be able to put your current solution/ product/process to other purposes, or think of what you could reuse from somewhere else in order to solve your own probortunity. You might think of another way of solving your own probortunity or finding another market for your product.
Typical questions: What other market could I use this product in? Who or what else might be able to use it?

E = Eliminate
Think of what might happen if you eliminated various parts of the product/process/probortunity and consider what you might do in that situation. This often leads you to consider different ways of tackling the probortunity.
Typical questions: What would happen if I removed a component or part of it? How else would I achieve the solution without the normal way of doing it?

R = Rearrange
Think of what you would do if part of your probortunity/product/process worked in reverse or done in a different order. What would you do if you had to do it in reverse? You can use this to see your probortunity from different angles and come up with new ideas.
Typical questions: What if I did it the other way round? What if I reverse the order it is done or the way it is used? How would I achieve the opposite effect?

and our group choose Iphone as our object and i will describe Iphone based on those variable..


– Eco friendly
– Use material that sustainable environment
– User friendly (ease of use)
– Portable phone that can be used as a notebook as well
– Can be a remote camera that connected to laptop through blue tooth


– Waterproof
– Camera digital
– Using solar energy to gain the power
– Streaming television live
– Sms timing system, save your message to send it by the time you wish
– Phone vibration for little massaging
– A messenger application that enable walkie-talkie across the same user all over the world


– A phone with voice recognition that ease the user during driving on vehicle
– Flood, fire, and earth sake alert for ecological needs.
– Stylish design and lightweight
– Flight mode on automatically during the plane take off
– Picture recognition for food calories


– addiphone with chat software to create iphone messenger, so all of iphone user could communicate easyly




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